Distinctive Competencies

Any capability that sets a corporation apart from its competitors is referred to as a distinctive competency. While any competency, core or otherwise, can be a distinctive competency, it is often a core competency that actually sets a company apart from the competition. One of Google’s particular competencies, for example, is its brand recognition and standing as the most well-known search engine. This skill is tough to duplicate by competitors, and it distinguishes Google from the competition.