It is not easy to lead a product from idea to market. A product manager should have a toolbox to enable them to accomplish all of the work required to bring a product to market. They set strategy, establish and share plans, produce designs, assist with customer onboarding, evaluate user activity, and get client feedback.
Given the wide variety of sectors in which Product Managers engage or supervise, it should come as no surprise that they are required to be conversant with a long list of digital tools. Many of the tools on which Product Managers depend are common in the contemporary workplace. Still, others are more unique to the development process, or even to product management itself, and are designed to assist with certain phases of the product management process.
Before we begin listing the best product management tools, let us first define the criteria for selecting one –
|UI – The app’s user interface must be clean, intuitive, and contemporary across all platforms, including mobile and PC versions.
|Usability – How steep is the learning curve for the software? Does it provide satisfactory customer service across several channels (phone, chat, email, etc.)? Do they have the necessary training, certifications, blogs, webinars, and other learning materials?
|Task management – How does the tool handle and arrange product-specific tasks? Is the task navigation solution appropriate for product development and testing?
|Roadmaps – Not every feature is an immediate “must-have,” thus, a decent product management platform should include a section for functionality wishlists and brainstorming outcomes.
|Product-specific templates – Does the product management system include templates for product specifications to facilitate storing operational data, files, and discussions?
|Customer Feedback Aggregation – Does the product collect customer (or even internal team) input through email, support chat, browser-based assistance tools, and CRM integrations? Does the aforementioned instrument combine input into highly understandable and actionable results?
|Integration – Does the product management tool include a marketplace for applications or another method for connecting with first- and third-party apps to enable extra features?
|Pricing – How well does the pricing correspond with the features, capabilities, and use case? Are prices transparent, clear, and flexible?
How do you analyze and pick the appropriate team tools?
Consider the size and stage of your business and product first. A tiny firm with a single product manager, for instance, is unlikely to need or have the funding for several tools. You may choose a few applications that provide many features and integrations. On the other hand, a big company may need specialized tools tailored for complex workstreams and several teams.
There are several sections inside the product process from which to choose tools. Ensure that you do not overextend and produce a bloated product technology stack. So, to help you organize your tool kit and make better decisions, we’ve compiled a list of tools for each step of product development
Roadmapping and Prioritization-
Developing and managing a product roadmap and prioritization is unquestionably a product management activity fraught with difficulties. determining what to construct first. Building a successful product roadmap is a tough aspect of the job since there is no secret recipe, scientific method, or one-size-fits-all strategy.
Do you prioritize the development of large, high-impact features or the release of a large quantity of smaller ones? Rather than focusing on gaining new consumers, do you prioritize delighting your current clientele? Invest in the platform or incur additional technical debt that must be handled in the future? With so many things to consider, it is essential to have tools to assist with your roadmapping and prioritizing difficulties.
Here are a few applications that help you with roadmapping and prioritization:
Freshflows is a Collaborative Product Management Tool for B2B SaaS Product Teams that assists you in Ideating, Documenting, Planning, Transitioning, Tracking, and Collaborating so that you can develop great products. This solution for product managers is arranged around walls and workspaces to democratize product management and make it accessible to everyone, even solopreneurs.
Aha! is a template-based alternative for teams seeking flexibility with their roadmaps. Aha! provides a variety of templates that your team can use to graphically arrange your features and backlog in preparation for new releases. You may personalize and color-code your display to obtain a fast overview of your progress. It also has an Aha! Score option, which allows you to give a numerical value to each feature based on its relevance and priority.
Roadmunk is a roadmapping tool that directs user input to your product team, allowing you to prioritize additions based on need. Roadmunk is a specialized roadmap tool that focuses on customer-centric product development. It contains tools for assigning weighted priority values to various features, allowing you to plan your next moves intelligently. Your roadmap may be readily exported to numerous forms for presentations customized to certain audiences. It is compatible with integrations and has its own API for custom syncs.
Productboard is a tool for product management that combines consumer input with product roadmaps. Productboard provides the whole team with access to consumer input, allowing them to continuously align product development with user requirements. It synchronizes with the applications you are currently using and is easy to update and share.
Airfocus is a product management solution that enables your team to view data, organize your workspace, and prioritize the development of features in whatever manner is most effective. Airfocus has a drag-and-drop interface for its roadmap builder and allows you to personalize your displays based on your requirements. If you are simultaneously building many products, you may combine various roadmaps into a single overview for a quick look at what your teams are doing. Airfocus has interactive prioritization choices, such as a live session feature that allows group members to vote on which features should be completed first.
The feature and pricing comparison table may help you choose which application is the best fit for your firm, despite the fact that each application may seem enthralling:
|Premium – $59 User/month
Enterprise – $99 workspace owner or contributor/month
Enterprise plus – $149 workspace owner or contributor/month
|Starter – $19/month
Business – $49 per editor/month
Professional – $99 per editor/month
|Essentials – $20 per maker/month
Pro – $60 per maker/month
|Essentials – $15 per editor/month
Advanced – $49 per editor/month
Pro – $89 per editor/month
|50+ product management templates in place which can be further tweaked and shared by users to aid other product teams
The built-in roadmap tool can be used to manage ideas and feedback
Maintaining objectives, epics, features, needs, and other priorities is easy
Meeting milestones while collaborating with multiple teams on the same platform made possible
Easy integration with third-party tools and other auxiliary applications
An interactive user interface, which provides useful information and statistics
Report on progress
Integrate with 30+ tools
Capacity planning for teams
IP address access control
Unlimited roadmap views
Milestones and key data
Import from CSV
Custom color palettes
Real time publish to URL
Value Vs Effort prioritization
Unlimited prioritization views
Custom weighted factors
Custom API access tokens
100GB/ Account file attachments
Designated customer success manager
|Unlimited roadmap views for stakeholders
Column based and timeline roadmaps
Plan and manage multi-product releases
Central repository for customer feedback
Smart feature suggestions for feedback
Insights Trends: discover new opportunities in collected feedback
Insights Automation: Route and categorize customer feedback based on custom rules
Portal for customer feedback
Organize and comment on features
Sort & filter customer feedback and features
Multiple custom prioritization scores
Strategic objectives (OKRs)
Jira and Azure DevOps multiple integrations
Customer Feedback Integrations: e.g., Microsoft Teams, Intercom, Zendesk, Slack, Gainsight PX
Productboard APIs (Features API, Notes API)
Product analytics integrations with Amplitude and Mixpanel
|Manage product backlog with custom views and fields
Create and share tables, boards, and timeline views
Share roadmaps and views with unlimited viewers
Multiple users and role permissions
Encryption in transit & at rest
Advanced prioritization framework & priority chart
Dev tool integrations: Jira Cloud, Trello, Asana, MS Planner, Shortcut, GitHub
Centralize feedback and generate insights
Feedback tool integrations: Intercom (Soon: Slack, Zendesk)
Engage with users on a branded Portal
Custom Product Hierarchy
Collect information and feedback with Forms
Collaborate across workspaces & create portfolio views
Create private views
Analytics and Data Management –
Whether you are the team leader in your organization’s product management department or in charge of active product development, QA, or subsequent sales activities, it is imperative that you use the appropriate analytics tools for your workflow. It would be difficult to maintain track of every area of your product management operation using manual tools such as Excel Sheets or Google Docs without automation or AI-driven data analysis. Due to their transformational influence on day-to-day operations, analytic tools created with product management and its many elements in mind might become your product management team’s new best friends in the future. When searching for data management solutions, there will therefore be a number of possibilities available. Let’s examine these instruments, shall we?
ProfitWell is a free, robust, data-backed SaaS subscription service that provides product managers with all the financial information they want to comprehend the status of their growth strategies. ProfitWell provides revenue trends and customer retention trends in addition to real-time growth updates and customer billion actions so that you can see where your growth is coming from. Using the engagement metrics and this tool’s analysis of use patterns, you may anticipate who will convert or churn based on their usage habits. ProfitWell can be linked with Stripe, Google Sheets, Zuora, and Recurly with relative ease.
Baremetrics is one of the most well-known SaaS analytics solutions, designed expressly with subscription companies in mind. If a significant portion of your organization’s income comes from subscriptions, you’ll need this product management solution. Baremetrics provides a global dashboard containing critical subscription metrics, such as refunds, yearly recurring income, and annual run rate, in addition to specific dashboards for each of these indicators. This tool also provides customer profiles, so you can determine who and how interacts with your goods, as well as estimates for three categories: future number of customers, expected recurring income based on your current churn rate, and estimated cash flow for the next year.
Adobe Analytics is based on Omniture, a 1996-released, industry-leading online analytics technology. Adobe Analytics, one of the most mature products on the market, provides an extensive range of capabilities and the ability to add custom ones. Although the user interface is not the most user-friendly of all the tools, once the learning curve is overcome, working with it becomes second nature. Adobe Analytics dashboards are simple to configure and allow you to export big data sets as Excel files.
Your digital marketing team may be acquainted with Google Analytics, and this was indeed the main aim of Google Analytics. With the addition of additional functionality for product managers throughout time, this is now a powerful tool that may provide you with vital information. Since Google Analytics is a Google product, it integrates easily with Google AdWords, Google Search Console, and Google Data Console, among others. Therefore, if you currently utilise them, implementation will be straightforward.
Moreover, Google Analytics is already used by an astonishing number of people, so if you have any inquiries or run into any issues, you can simply obtain online help. Note, however, that Analytics is only free for the first 5 million monthly immersions. If you get more than that, you must join in the premium plan, which is geared for big businesses.
The feature and price comparison table may assist you in determining which application is ideal for your business –
|ProfitWell Metrics – Free
Paid Tools –
Retain – Varies based on revenue recovered
Recognized – $1000/month
Price Intelligently- $15K/month
|Base Features – $129/month
Metrics with Recover – $198/month
Metrics with Calncellation Insights – $258/month
Metrics with Everything – $327/month
|Adobe Analytics has not supplied price details for the product or service in question. This is typical for software vendors and service providers. Contact Adobe Analytics for pricing information.
|Google Analytics – Free
Google Analytics 360 – $150000/year or $12500/month. Depending on the size of a website, costs may also grow. The price also includes the whole array of Google Marketing Platform capabilities.
|Main metrics in ProfitWell –
Monthly recurring revenue (MRR)
Annually reccurring revenue (ARR)
Average revenue per user (ARPU)
Cash flow, fees, and refunds
MRR retention rate
Customer retention rate
Lifetime value (LTV)
Trials and conversion rate
Active vs. inactive customers
MRR from active customers
ARPU by customer activity
Daily active customers
Custom traits (i.e, NPS, sales rep, acquisition channel)
Full Contact and Clearbit traits (i.e., industry, location, gender)
Age of account
Net new MRR
Monthly growth rate
SaaS quick ratio
Custom growth goals
Business intelligence (BI)
Sales Trackingplication Integration
Business intelligence (BI)
|Multichannel data collection
Unique processing rules
Off-line data integration
Data warehouse and data feeds
Advanced calculated metrics
Ad hoc analysis
Customer Journey Analytics
Tag Management Support
Google BigQuery Export
Integrations such as
Display & Video 360
Search Ads 360
Salesforce Marketing Cloud Integration
Google Ad Manager
Google Search Console
User Testing –
In a world that is becoming more distant and digital, having the finest accessible user testing tools will make all the difference in your user research. The market for usability testing technologies has grown, and there are now several remote usability testing solutions. The appropriate usability testing tools help items to stand out from the competition. By removing obstacles for your consumers, you will keep them loyal and satisfied with your product. User testing should be conducted continuously from the beginning of the product development cycle through after launch. Experts in usability testing and user researchers need a tool for user testing across each step of usability development, including usability testing at both the idea and prototype stages. Usability testing must be conducted across the whole usability life cycle, despite the fact that most usability testing methods are intended to address usability concerns in the latter phases of design and development.
Let’s look at some of the User testing tools –
Lookback is a screen-recording application for designers and product managers who want to see how users interact with their products. The testing tools provided by Lookback enable you to view what your users see and get their responses in real-time, through a recording, or in person. Participants will get a link to download your app and begin a live session or self-test after you have set up a remote test. Recordings will display instantly on your dashboard, where you may arrange them into categories and generate highlights for your team. Lookback is particularly popular for real-time remote user research. Customers like the platform’s user-friendliness and the ability to see customers navigating their app flow in real-time, view their responses and communicate with them directly.
Optimal Workshop provides a collection of usability testing tools for evaluating information architecture (IA). Researchers and designers use Optimal Workshop to benchmark and evaluate how consumers locate the information they want on websites and mobile applications. It offers tools for card sorting, tree testing, and first-click testing, among others. Optimal Workshop is suggested because of its user-friendliness and emphasis on IA testing. The platform is an excellent alternative for gaining insight into how users browse and discover information, and it provides the necessary user input to enhance their experience.
UsabilityHub is a remote user research tool that enables you to conduct various research tests and uncover usability concerns. UsabilityHub is well renowned for the variety of tests it enables you to conduct. You may set up and run five-second tests, first-click tests, preference tests, and design surveys. In addition, they have a built-in panel of over 170,000 testers who are accessible on demand. You may also invite your own people to participate in the test. UsabilityHub is favored for its simplicity and ease of use, especially for a single user. Their reporting capabilities include click visualizations, open text analysis, task time analytics, and many features.
Loop11 is an additional well-known online usability tool that enables you to do website usability testing, A/B testing, and prototype testing. You may combine tasks and questions in your examinations to get both quantitative and qualitative data. It also has video, audio, and screen recording capabilities, making it ideal for unmoderated usability testing when you lack the time to conduct one-on-one sessions. Loop11 also provides a pool of candidates for recruitment. If you want a rapid, high-level overview of your website’s performance, Loop11 may be an excellent option for you.
The feature and price comparison table may assist you in determining which application is ideal for your business –
|Freelance – $17 per
Team – $99 per month
Insights Hub – $229 per month
Pro – $$166/month
Team – $153 per user. month
Basic – $79/month
Pro – $199 user/month
|Rapid Insights – $179/month (billed annually)
Pro – $358/month (billed annually)
Enterprise – $533/month ((billed annually)
|Take timestamped notes
Run mixed methods
Tag the team mates
Invite via public links
Capture screen touches
Build highlight reels
Transcribe the sessions
Make projects private
Preview test plans
Unlimited Live studies
300+ Participant recruitment credits
Post task questions
Unlimited number of qualitative sessions
First click tests
Free BYO testers
Cap response numbers
Custom test branding
|Online usabilty tesing
A/B Usability testing
Mobile and Tablet testing
Information architecture testing
True intent studies
Moderated & Unmoderated testing
Unlimited Tasks & Questions
Unlimited Moderated test duration
Unlimited Projects per month
Unlimited participants per project
Unlimited Moderated test observers
Virtual observation room
Create highlight clips
Create timestamped notes
5 Second and First Click tests
Heatmaps, clickstreams & path analysis
Slack integration & sharing
Teams can use prototyping tools to create mockups of applications and webpages without having to write code. They let designers include aesthetic and navigational aspects in the app to understand better how the product will function. Many of these tools incorporate collaboration and feedback capabilities, allowing numerous individuals to simultaneously work on the same project. The main advantage of using a prototype tool is that you may construct the design and iron out any bugs before entrusting the project to a developer. Here are a few applications that help you with prototype workflow:
Figma is a tool for collaborative interface design. It also stands out in the list due to its collaborative feature. It allows users to share a design file with many team members and get quick input from each other via comments. Most other design programs have now included the collaborative capability, although Figma was the first to do so. Figma also consists of a wealth of tools, plugins, and ways to improve the efficiency of your workflow. Only a few years ago, in 2016, Figma was released as the first design tool that promised the same strong capabilities as a native app while using the power and accessibility of the Web. They took everyone by surprise with their real-time collaboration function. Designers were overjoyed to be able to share their ideas with coworkers and customers with no friction and to watch numerous mouse points sketching shapes at the same time. It was almost magical. Since then, we’ve gone a long way. Figma has raised the bar to new heights by constantly developing and introducing new features. Everything is now available on the Web, and Figma takes full advantage of this by bringing everything together for designers and developers.
InVision Studio is a screen design application that includes design, prototyping, and animation capabilities. It offers a simple drag-and-drop interface and robust, responsive capabilities that enable you to customize your configurations for different screen sizes. The tool is notable for its animation capabilities. Smooth animations that occur when users scroll between screens are simple to develop. You just choose the piece you wish to move and then specify how it will move.
Meanwhile, powerful design tools like vector creation, an endless canvas, and layers make it simple for UI/UX designers to include the necessary components. There are also several cooperation features. Anyone on your team may make changes to the design, and several contributors can collaborate on the same file. The revision history settings ensure that you will not lose your work.
Sketch is a program that manages all aspects of the prototype process, from designing and producing artwork to delivering the product to developers. It offers a Mac desktop software and a web version for Windows and Linux users. The application includes many design options, such as vector editing, pixel-level editing, and sophisticated scaling. To save time, teams may also design reusable parts.
Meanwhile, the “styles” features assist teams in being on-brand and consistent. The tool has several real-time collaboration capabilities. Several team members may collaborate on a single design in real-time to complete projects quicker. You also receive access to version history, which means you won’t lose any work. Prototypes may be shared with others to test your concepts and get feedback. Developer handoff is also simple. To expedite the process, your team may see and measure designs, export production-ready files, and evaluate color values.
Adobe XD –
Adobe XD is a sophisticated prototype tool for creating ideas for websites, applications, games, and branding. The tool is packed with capabilities that will allow you to create designs precisely as you want them. You may integrate 3D effects, reusable design components, animations, and movies. There are also options for building responsive designs, which allow you to simply change design components to accommodate various screen sizes. If you already work with other Adobe Creative Cloud programs, Adobe XD is a natural option for prototyping—and you can import designs straight from Illustrator and Photoshop. All drawings are stored in the cloud, and sharing links and comments makes collaboration a breeze. This tool also has a wide collection of official tutorials to assist newcomers in learning how to use it. Adobe XD connects with a plethora of third-party technologies, including Slack, Jira, and UserTesting, in addition to Creative Cloud products.
It’s critical to have a feature and pricing comparison table at your disposal when making an informed selection about which prototyping tool to choose –
|Starter – Free
Professional – $12 editor/month
Organization – $45 editor/month
Enterprise – $75 editor/month
Pro – $7.95
|Standard – $9 per Editor/month
Live share feature
Embed projects in Dropbox Paper
Vector manipulation by networks
3D rendering tools
Advanced drawing tools
Unlimited file storage
|Endless digital whiteboard
Developer ready specs
Integrations with Figma, Adobe XD, Sketch, Google, Jira and more
In context feedback on any document
Custom freehand templates
Rich animated screen design
Flexible vector editing
Design with Pixel level precision
Infinite canvas with flexible artboards and presets
Variable and OpenType fonts
Reusable, smart components
Design system management
Design testing options
3rd Party integration such as Dropbox Paper, Jira, Microsoft Teams, Slack, Zeplin and more.
Creative cloud libraries
Easy Import from Photoshop, Illustrator, and Sketch
Vector drawing tool