Circles Method

Meaning & Definition

The CIRCLES Method is a product management framework for problem-solving that enables product managers and design teams to come up with deliberate, comprehensive, and full responses to a variety of design challenges. These design questions are common to all types of products or services being developed, whether it’s a car or a new mobile phone app. The CIRCLES framework can assist answer some of these concerns, such as what the product is, who it is created for, why they need it, when and where it will be offered, and how it operates.

Product management using the CIRCLES approach consists of seven linear processes that establish a product framework that covers all important components of product design.

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