Net Promoter Score

Meaning & Definition

On a scale of -100 to 100, Net Promoter Score (NPS) is a measurement of recommendation for your brand’s product or service. Positive and higher ratings indicate that the product or service has a positive impact, whilst negative and lower values indicate that the product or service has a negative impact.

The basic product KPI (key performance indicator) to measure for your firm is the Net Promoter Score (NPS). Fred Reichheld invented the Net Promoter Score in 2003 as a novel way to measure a company’s or its offers’ customer and employee recommendations. Thousands of firms around the world have accepted the technique as a standard benchmark in the customer experience life cycle as it has evolved through time.

Share This Post

More from Blogs