Product Design

What is Product Design ?

Product design refers to the process of thinking, producing, and iterating products that solve user issues or fulfill particular market demands. Understanding the end-user customer, or the person for whom the product is being designed, is critical to effective product design. Product designers use empathy and understanding of their potential clients’ routines, behaviors, frustrations, requirements, and aspirations to solve real issues for real people. In an ideal world, product design execution is so perfect that no one notices; customers can use the product naturally as required since product design recognised their requirements and anticipated their use.

Frequently Asked Questions (FAQ’s)

1. What is the difference between product design and industrial design?

The phrases Product design and Industrial design are sometimes used interchangeably. However, in actuality, industrial design relates to the creation of things for mass manufacturing, while product design refers to the transformation of original ideas into long-lasting products. In a nutshell, industrial design is the creation of product designs that can be transformed into goods that can be readily marketed and produced on a wide scale. Engineering design organizations provide product design services to assist in the development of concepts into practical designs that can be manufactured individually.


  • Exhibition Designer 
  • Furniture Designer
  • Industrial designer
  • Automotive designer
  • Product manager
  • Design Engineer
  • UI Designer
  • UX Designer
  • An entry-level Product Designer with less than 1-year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of ₹506,389 
  • An early career Product Designer with 1-4 years of experience earns an average total compensation of ₹607,746
  • A mid-career Product Designer with 5-9 years of experience earns an average total compensation of ₹1,226,266
  • An experienced Product Designer with 10-19 years of experience earns an average total compensation of ₹1,332,524

A product design process is a series of processes taken by a product team in order to generate a design solution. It is a set of design chores that follows a product from beginning to end. From concept to the finished product that is commercially offered to the intended user.

  • Product Vision and Strategy – Before you begin your Product Design journey, there is one critical step that must be completed before you even consider developing the product. Every product design process should start with the product team developing a product vision and strategy. This will not only establish a course but will also steer you and your team to success.
  • Product Research and Analysis – After defining the product vision and strategy, the following stage is to perform product research and analyze the outcomes. The key purpose at this point is to acquire data to support any choices you make throughout this phase. You should also be able to identify the key features of the business model and user requirements.
  • Idea Generation – The product team members brainstorm on a variety of innovative ideas and fresh concepts to produce a product during the idea generation phase. Ideation is at the heart of the Product Design creative process. It is here that the product idea will be developed based on the user’s wants and the business model found during Product Research.
  • Design Execution and Prototyping – Following the concept creation phase, the product team should have a clear knowledge of the product’s strategy. During the design phase, the team will start to construct a product from the concepts that have been created – the physical manifestation of a concept/idea. It is the obligation of the designer to produce a design that includes both form and function. Building a prototype should be part of the product design process to guarantee that a satisfactory user experience is provided. A prototype is simply an early sample, a model of a concept, built to test the product before constructing the final solution.
  • Testing Validation, Product Launch, and Post-Launch Activities – The testing of the prototypes developed in the preceding step ensures that the design concept works as intended and achieves all of the goals set forth during the first stages. However, in a chaotic setting or during a fast process, testing is often not handled seriously, if at all. As a result, it’s critical to recognize that even when testing is done meticulously, you may discover some unexpected insights that force you to rethink your product or perhaps your whole approach. Following the testing of your idea, it is critical to modify the design and make any required changes. Then, retest the prototype until you have a workable design that you are ready to send out again.

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