Product Designer

Meaning & Definition

The primary responsibility of product designers is to understand the primary pain points of prospective customers, as well as their motivations and the setting in which they operate. They examine the information gathered, build pictures of consumers, and attempt to determine whether or not the new product will be appealing and valuable to them in the first place. Product designers use a range of research methodologies, study psychology to better understand people, and acquire empathy and emotional intelligence; they are the most important tools in their toolbox of techniques. The ability to empathize with and admit to design thinking as a concept and agile approach to problem-solving is essential for product designers to be successful in their profession.

Frequently Asked Questions (FAQ’s)

1. What Is The Difference Between Product Design And Industrial Design?

The phrases Product design and Industrial design are sometimes used interchangeably. However, in actuality, industrial design relates to the creation of things for mass manufacturing, while product design refers to the transformation of original ideas into long-lasting products. In a nutshell, industrial design is the creation of product designs that can be transformed into goods that can be readily marketed and produced on a wide scale. Engineering design organizations provide product design services to assist in the development of concepts into practical designs that can be manufactured individually.

  • Exhibition Designer 
  • Furniture Designer
  • Industrial designer
  • Automotive designer
  • Product manager
  • Design Engineer
  • UI Designer
  • UX Designer
  • An entry-level Product Designer with less than 1-year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of ₹506,389 
  • An early career Product Designer with 1-4 years of experience earns an average total compensation of ₹607,746
  • A mid-career Product Designer with 5-9 years of experience earns an average total compensation of ₹1,226,266
  • An experienced Product Designer with 10-19 years of experience earns an average total compensation of ₹1,332,524

A product design process is a series of processes taken by a product team in order to generate a design solution. It is a set of design chores that follows a product from beginning to end. From concept to the finished product that is commercially offered to the intended user.

  • Product Vision and Strategy – Before you begin your Product Design journey, there is one critical step that must be completed before you even consider developing the product. Every product design process should start with the product team developing a product vision and strategy. This will not only establish a course but will also steer you and your team to success.
  • Product Research and Analysis – After defining the product vision and strategy, the following stage is to perform product research and analyze the outcomes. The key purpose at this point is to acquire data to support any choices you make throughout this phase. You should also be able to identify the key features of the business model and user requirements.
  • Idea Generation – The product team members brainstorm on a variety of innovative ideas and fresh concepts to produce a product during the idea generation phase. Ideation is at the heart of the Product Design creative process. It is here that the product idea will be developed based on the user’s wants and the business model found during Product Research.
  • Design Execution and Prototyping – Following the concept creation phase, the product team should have a clear knowledge of the product’s strategy. During the design phase, the team will start to construct a product from the concepts that have been created – the physical manifestation of a concept/idea. It is the obligation of the designer to produce a design that includes both form and function. Building a prototype should be part of the product design process to guarantee that a satisfactory user experience is provided. A prototype is simply an early sample, a model of a concept, built to test the product before constructing the final solution.
  • Testing Validation, Product Launch, and Post-Launch ActivitiesThe testing of the prototypes developed in the preceding step ensures that the design concept works as intended and achieves all of the goals set forth during the first stages. However, in a chaotic setting or during a fast process, testing is often not handled seriously, if at all. As a result, it’s critical to recognize that even when testing is done meticulously, you may discover some unexpected insights that force you to rethink your product or perhaps your whole approach. Following the testing of your idea, it is critical to modify the design and make any required changes. Then, retest the prototype until you have a workable design that you are ready to send out again.

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