Product Strategy

Meaning & Definition

Product strategy is the process of outlining what you want to accomplish and how you intend to get there. It also assists you in understanding the environment of the market in which you operate and in directing the big themes of work that will assist you in achieving your objectives. Product strategy unites the company around a common goal and ensures that everyone remains focused on the task that is most important to them. Before you start working on the details of constructing your roadmap and adding new features, you need to do some strategic planning.

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