The Shape Up Method defines the procedures that product development teams use to shape, wager on, and produce meaningful products. It provides teams with language and procedures for dealing with risks and unknowns at each step of product development, with the ultimate objective of delivering a quality product on time. The Shape Up Method enables product teams to think carefully about the correct challenges far sooner in the development process, allowing them to begin producing significant solutions on schedule. Product leads design – or define – a project in such a way that the team is able to go in the appropriate path.