The user experience (UX) encompasses all of a user’s interactions with a product or service. When clients use a product’s interface, they have a personal, internal experience.
Let’s look at an e-commerce website as an example. If a customer’s purchasing experience is long, complicated, and difficult, his UX experience will be poor. If, on the other hand, his shopping experience is simple and painless, the UX will be considered good. This will most likely encourage the customer to select and purchase things from websites where he had a positive user experience.
While functionality is still crucial, experience has become increasingly important: the better the experience you provide, the more likely customers will choose you over your competitors: In a congested market, UX can be a differentiator.