Value Proposition

Meaning & Definition

A value proposition is a promise you make to your customers about the value you’ll provide after they’ve made a purchase. It’s ultimately what attracts your ideal buyer to your product. Three conditions must be met for a compelling value proposition to be effective:

It’s precise: What unique advantages will your target consumer receive?

It’s all about the pain: How will your product help the buyer solve her problem or make her life better?

It is unique: How does it manage to be both desired and exclusive at the same time? How well does it emphasize your competitive advantage and distinguish you from your competitors?

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